"All communication about Airco's brand identity is tailor-made, seamlessly blending style and information to make an impact with both functional design and visual appeal."

Arco Collection

Explore the innovative rebranding I've executed for Arco, a design furniture brand specializing in tables. Collaborating with Creative Director Jorre van Ast, I developed a new brand identity, website, product stands and communication materials. This identity encapsulates the brand's high-end designs and sustainable vision. I designed online and offline product and brand campaigns based on the new brand guide, orchestrated various photo/video shoots, and crafted exhibition stands to promote new products and brand stories to Arco's corporate clients and dedicated customer base.

BRANDING

Webdesign, Brand guidelines, Campaign strategies, Printed advertising, Store singing, Display design, Visual merchandising.

DIGITAL DESIGN

UI & UX design, Content production, Omnichannel campaigns, Image preprocessing, Mockups, Email flow, Customer service.

PHOTOGRAPHY / VIDEO

Product, Branding, Visual concept, Editorial, Promotional.

We are arco, we make tables

Arco upgraded their online presence and retail image with a modern, user-friendly website that reflects their core values. I designed a responsive layout for desktop and mobile, ensuring a clear presentation of their collection. Consistency was created by linking furniture variants to their respective pages and aligning product details, materials, certificates, and affiliations on the landing page, I maintained consistency. The result is a website that effectively communicates the brand's vision through storytelling and design-focused layouts.

Printed Promotional material

Arco uses traditional mediums like catalogues, product publications, price lists, manuals, sample guides, brochures, and collection books alongside new media. As a communication specialist, I collaborated with various partners to create these publications and campaigns. These materials are essential for informing customers about tailor-made product options, specifications, and features. Annual catalogues, price lists, and brochures keep agents and retailers updated, while online campaigns ensure the target audience stays informed about new products and innovations.

"All communication about Airco's brand identity is tailor-made, seamlessly blending style and information to make an impact with both functional design and visual appeal."

Brand photography

High-end imagery is essential to Arco's brand identity. To ensure a steady supply of quality content, I directed photographers for seasonal collections, photography on location, client projects, and visual material of local nature where the wood for the furniture is harvested. These new image series, based on the brand guide, create a consistent and impactful brand message that resonates with the brand story.